INSPIRATION
SPECIAL THANKS TO
MILIND DHAIMADE
ADITI RAWAT
ADITYA RAWAT
TUKARAM KARVE
TALÉGAON FARMS
Branding & Packaging: Naming & creating an identity for superior quality dairy products made from milk sourced from dairy skilled farmers in and around Talégaon (Maharashtra). This is a social initiative for farmers, encouraging them to use best management practices and adopt concepts like ‘free ranging cows’ (mukta-gota) ensuring high value for best quality. We chose to create the brand from its origin story. The challenge was to design an identity that can retain the homegrown, wholesomeness of products like ghee/ paneer and yet make it relevant today with a contemporary look.