Naming and Brand Identity design for tech service allOK. What happens when technology fails you, and you don't have an IT department that will rush to your help? Here comes allOK, a tech support service from TechCrew Pvt. Ltd. With the growing dependency on Technology, it is very reassuring to know that there is a tech support service who will be there at any time no matter where you are, to ensure that your technology is all okay. And that's how the name 'allOK' was born. allOK - two powerful words that guide the brand's delivery each time every time. It's more than a name, it's a brand promise. The visual identity reflects the brand's simple, clear and accessible personality. It is also guided by the brand's value of 'Positive Service', 'Constant Curiosity' to stay updated with technology and 'Result Driven' so that the customers can always say "it's allOK".