To design a name, brand identity, and packaging for packaged water. The story: An enterprising Mr. Suryakant Malgikar saw the need and decided to market packaged drinking water to areas in an upscale region of Bangalore city which had no direct source of drinking water. Spurious brands were taking advantage of selling regular water as packaged water. General lack of knowledge on the purity of drinking water and what one should look for in a packaged water brand gave us the idea for the brand story. And thus the brand name - HYDROPRO (the water experts)
Know your water - Ask the water experts, who adhere to strict and stringent quality guidelines laid down for water purification of packaged drinking water. Hydropro is created in an excellent lab within a BIS certified manufacturing facility. It goes through the 8 stage purification process before it reaches you. We decided to illustrate this process in an interesting simplified manner and displayed it on every bottle of Hydropro. We really want people to know the water they drink. It was an interesting exercise to create a humble brand identity for an expert brand.
BRAND IDENTITY DESIGN
BRAND STORY ILLUSTRATION
FRONT AND BACK LABEL FOR PACKAGING OF 20 LITRE BOTTLE