SAFARI LUGGAGE

This was created by me for DYWorks. The Brief was to rebrand Safari as the Smart Luggage that has power to be anything & get anywhere - a lifehack. We had to create an identity that reflects the brand's simple, smart, contemporary, adaptive, humanised personality. The challenge was how to own the category and yet encode this carrier of burden with simplicity and style. Here's how I arrived at the logo:

SAFARI LOGO MARK

SAFARI LOGO TYPEFACE

SAFARI BRAND IDENTITY

This creates a perfect representation of the Safari Brand.

Below is an example of the fluidity of the symbol, reflecting a dynamic brand personality.

Engraved on Leather

Metal On Leather

Below are examples of the brand identity extensions. The background swatch can be used interestingly to communicate the different kinds of travel needs/collections.

Poster Headline: IF YOU HAVE A DIRECTION, WE HAVE THE LUGGAGE

Special thanks to DYWorks Team & Milind Dhaimade.

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