![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/68b4e384-e89b-438a-8b37-41bb09829bdf_rw_3840.jpg?h=680fe14fe2e66fadec86acb16bb8b3ae)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/e3353789-edca-4087-8e17-7499ac329df3_rw_3840.jpg?h=01c32e74a25120b551524e929e976dd9)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/d07b34e7-4519-4b49-ac32-67c61eb14fe5_rw_3840.jpg?h=189119cea7aab805d88a51ee80aebaf5)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/bd401d84-2ddf-48f0-8e3c-2e15dc08a4f4_rw_1920.jpg?h=35e66ccbf967525547771428ee80f48f)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/96e62b7e-ad76-4add-9628-173cdcf38b57_rw_1920.jpg?h=5fe41380212427bd915ce6497d5f0c3d)
SAFARI LOGO MARK
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/f1a07af8-27c3-4fbc-907f-9b2383982443_rw_1920.jpg?h=c7b415229c5ee87f0c2e5aa531db4751)
SAFARI LOGO TYPEFACE
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/1bd75dac-c782-4281-8112-a94b6766b5b5_rw_1920.jpg?h=891d791c79bc216c810331b93b0cd4ea)
SAFARI BRAND IDENTITY
This creates a perfect representation of the Safari Brand.
Below is an example of the fluidity of the symbol, reflecting a dynamic brand personality.
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/cfc0f67f-97ff-4388-8f64-62dd6088c883_rw_1920.jpg?h=9cfc5714bdb3a8c05ac6644d082642a9)
Engraved on Leather
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/bb2820f4-3035-430c-a870-40e8195e1120_rw_1920.jpg?h=5ffa2d069b664a29a3b8c151bea82a94)
Metal On Leather
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/47ae6480-e3c0-4c7f-b207-a9c0547610b5_rw_1920.jpg?h=c59adef377e8e4e321bf682b8b8458c8)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/78f42a91-886e-4269-ab56-3d494b80510c_rw_1920.jpg?h=6b911dee49dc4f44267e1e2cd501fa36)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/9a5e41af-ebb1-4e50-9793-1facbfb41d36_rw_1920.jpg?h=68e45e57d06fa7594754425cbdb46d9b)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/f95b20f7-9975-487c-badc-9f97ddbf0f69_rw_1920.jpg?h=c438b9d6df7180ff2a3844934b85d9cb)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/e18aa78d-0588-430d-86c6-32db366a1274_rw_1920.jpg?h=f4f218087436a5357e08acf089413351)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/ab16adfa-d0c0-4be3-865a-a422a58896fd_rw_1920.jpg?h=d6a5f1fd56600bfed6c91f229b279bc3)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/bc39c291-3a35-4267-a72d-85d872640abb_rw_1920.jpg?h=38f426e5d0a6442a64a9c9e269c42846)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/2ec61362-e3d0-41d4-ace3-de176973a86c_rw_1920.jpg?h=7d70b38855d81c2a2f22b5d8adefe238)
Below are examples of the brand identity extensions. The background swatch can be used interestingly to communicate the different kinds of travel needs/collections.
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/10f69428-19fa-4203-b8f2-362297a8663a_rw_3840.jpg?h=80f6e956e52c20e367c459fc17cdf19d)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/8418f3e2-157f-4958-8f70-e9a657774334_rw_3840.jpg?h=b95b0bd6b643700663ea0e12dea2554b)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/e321febd-cdba-41bd-b30c-6a1337d96491_rw_3840.jpg?h=962d042087f636d45d9239c11688e36f)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/5ff25776-7af0-4949-b90b-fbe6668d2495_rw_3840.jpg?h=543dc8cd190eff5fe4bb5d28212015c0)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/3be54a9a-7b2b-4d92-af30-2b37bcf1d45f_rw_3840.jpg?h=cda0bdbe732864771cb8e39a6ae91aaf)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/fc14bdb4-b193-4634-855f-49a43d16b285_rw_1920.jpg?h=5c0f77f2fe98b56d92d805dd53f7d433)
Poster Headline: IF YOU HAVE A DIRECTION, WE HAVE THE LUGGAGE
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/2e6eed0f-0552-473b-b37d-d5c897a6f8a3_rw_1920.jpg?h=b728e630615ad929293cb7cac7089f27)
![](https://cdn.myportfolio.com/45541aed-b3f1-4cd6-becf-91799061c878/7b9bed86-f7c8-4f66-be2f-0d01cc9e3133_rw_3840.jpg?h=ad66a4ec908a040468251a1216e614cc)
Special thanks to DYWorks Team & Milind Dhaimade.