Special thanks to Milind Dhaimade & Karan Vora & team
The task was to create a brand identity for Muljiwood. A company established over the years has established equity in the Indian market, so the name was retained. We refreshed the identity for the company & its products as per the new brief. Plywood is Muljiwood's primary business. And that's where the brand story came from. Plywood is made of three or more thin layers of wood bonded together with an adhesive, with the direction of the grain altering. The vertical strokes of letters the ‘M’ and ‘W’ in the word ‘MuljiWood' lend themselves well to tell the story.