The brief was to name and design a brand identity for a holistic wellness/diet program customized to arrest or reverse Type 2 Diabetes. Dr. Bhakti Paul is an endocrinologist who is the brain behind this brand and product. The task was to capture her story of going beyond the prescription and guiding her patients to make fundamental lifestyle changes so that they can go off medication and restore good health. A memorable identity/symbol was created around Dr. B Paul's story, balancing the genuine caring process of looking inwards for a wellness solution with a program created by a super-specialized doctor.
Client: Dr Bhakti Paul
Brand Design Head: Rajul Dhaimade
Brand Account Head: Alakta Kar
Brand Collaborator: Genuus Brand Advisory
Thank you David Paul and Milind Dhaimade for your valuable inputs