SNOW LEOPARD CONSERVANCY INDIA TRUST

Refreshing the brand identity for the Snow Leopard Conservancy-India Trust (SLC-IT) was not only an immensely satisfying job but a great honour too. The Snow Leopard Conservancy-India Trust (SLC-IT) is a independent NGO based in Leh, Ladakh, dedicated to promoting innovative community-based stewardship of the endangered snow leopard, its prey and habitat in the trans-Himalayan regions of Ladakh, India. The objective was to refresh the brand with a new distinctive identity. To create more awareness about the correlation of the endangered species to its environment. And get a larger involvement from the audience to help and support SLC-IT.

Inspiration & Evolution of the logo

Logo

Brand font and colors

Stationery

Brochure

Poster

Signage

Brand Extension : Friend of Shãn

Snow leopard is called Shãn in the Ladakhi language. ‘Friend of Shãn’ was to created to instill pride & camaraderie amongst the supporters of SLC-IT. When you volunteer, contribute or support SLC-IT in any way, you become a ‘Friend of Shãn’. We designed a ‘Friend of Shãn’ unit with some accessories.

Shãn Tee Shirt

Shãn Badge

Shãn friendship band

Brand Experience: Save the Spots

Save the Spots Corner was a fun activity created for the SLC-IT stall at Ladakh International FIlm Festival 2012. Save the Spot had large cutouts of the snow leopards put up on the wall, without their spots signifying the decline of the endangered species. All you had to do was buy a sticker of the spot and put it on the snow leopard. The idea was to involve people in some kind of a physical act of saving the snow leopard, giving them a larger sense of contribution to the conservation of the endangered species. Each contibutor got free postcard that said “Thank you for giving me a spot” with all the SLC-IT details.

Save the Spot Poster

Website

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