THANK YOU
Alakta Kar
Aditi Rawat
Aashya Abubekar
Milind Dhaimade
Uttam Sutar
Ramesh Bhatkande
BURGUNDY BĀGH
The project involved renaming and redesigning the brand identity and packaging for all the unique products of Archy Nutriments and Beverages Pvt. Ltd., which include Roselle Tea, Iced Tea, and the Roselle Drink. When I first tasted the Roselle Drink, I immediately recognised that I had discovered a winner. My challenge was to narrate the brand's story engagingly. The story of this brand begins in the fields of a village in Harda District, Madhya Pradesh, where Roselle flowers (Hibiscus sabdariffa) bloom vibrantly in the rich black soil nourished by the Narmada River. These flowers are cultivated using generations of farming wisdom and are tended to by women from local tribal communities. Hand-harvested, sun-dried, and crafted into teas and drinks, they embody the purity of the land from which they originate. These unique Roselle products are nurtured by a mother-daughter team from Harda village, carrying forward a farming legacy with the support of the local tribal community.